Fuser is the creative workspace where ideas and the experience of using AI evolve together. They empower creatives to use frontier AI technology while actively avoiding the one-shot processes that lead to slop. Because the messy middle – the process of creativity – is where the magic happens. At the core of Fuser's identity is the idea of the emboss - a simple visual representation of ideas that leave a mark. The logo and the iconographic system transitions between multiple dynamic states, mirroring the fluid creative process.